Monday, November 13, 2006

Super-Sizing Kiosks

Human behavior can be so interesting, especially when guided and influenced by marketeers. We all know that fast food is a big problem, but nobody told the corporations and franchise owners that sell the stuff. Their financial livelihoods are tied up in selling more of their food while weathering the threats and attacks that result from selling a harmful, yet appealing product.

At your local Subway sandwich shop, you may have already seen automated kiosks where customers configure their order without human intervention. These kiosks are coming to fast food restaurants and drive throughs in a big way very soon. These new robotic fast-food pushers are more effective at upselling than the usual minimum wagers. They also reduce the shame factor of making a huge food order. The result is larger orders and faster throughput.

We also get to avoid the inevitable message garbling that can sabotage a food order. How many burgers have been needlessly slathered with mustard, ketchup, and onions? Sure, you can use a napkin to crudely scrape this foul condimental melange aside, but then what do you have left to dry your tears?

So, thanks to the new kiosks, fast food just got a little faster and a little easier on the psyche (and rougher on the old lipid count). Yay? On the plus side, the McRib is back. Maybe I can find a non-judgmental kiosk to sell me one on the down low.

New fast food kiosk article

No comments: